Research – Focus
groups, in-depth interviews, online / bulletin board groups, ethnographies.
We take projects from start to finish – from project design
and cost estimates all the way to the final report.
We don’t try to convince you that we are a group of a dozen
people. Bill Fanning does project design, all the moderating, and
writes his own reports and presentations. Gretchen White sets up
the projects and handles field management. They work together on
For certain projects such as qual/quant combos or ethnographies,
we have partners with whom we’ve worked who would be brought
in. But everything still goes
through BF Communications.
Corporate Training - Off
site meetings, ideation sessions, strategy workshops.
Instruction - Corporate
training, college / graduate level marketing and communications courses.